Web & Brand Design · B2B
Design for your website, your brand, and everything around them.
Websites, brand identity, marketing collateral, presentations and pitch decks, designed by one person who sees how they fit together. Come to me for a single project, or keep me on for the design work that keeps arriving.
Website design and build on WordPress, Webflow or custom. Brand identity and guidelines. Graphic design, campaign and social assets, reports and decks.
02 The situation
Plenty of design to do. Nobody in-house to do it.
You own how the company looks and how it explains itself: the website, the brand, the deck, the campaign assets, the collateral. There is nobody inside the building to actually make any of it.
So it drifts. Slowly, and in public.
- 01The website describes what the company was doing two years ago.
- 02The sales deck stopped matching the site, and nobody can say which one is right.
- 03Next quarter's campaign needs a landing page and social assets, and there is nobody to make them.
- 04The brand looks slightly different in every file it turns up in.
- 05Every new freelancer needs the business explained from scratch.
That is what I'm for: one designer for the website, the brand and the material around both, so everything stays consistent and there is always someone available to make the next thing.
03 What I do
Website and UI design, built as well as drawn.
New sites, redesigns, migrations and landing pages on WordPress, Webflow or a custom front end. Designed by someone who knows how it will be built, which is why the finished site still looks like the design.
- Structure and page architecture, settled before anything is designed
- UI design for every template, desktop through mobile
- Responsive front-end build in WordPress, Webflow, or custom code
- Technical SEO, schema and page speed handled during the build, not bolted on
- Migrations, regional restructures, multi-language and hreflang architecture
- Documented handover, so your team can run the site if that's the plan
Brand identity and the design work around it.
Visual identity, logo, type and colour, guidelines, and the collateral that comes after: pitch decks and presentations, one-pagers, reports, brochures, campaign and social graphics. A brand you can actually use, not a logo delivered on its own.
A designer your team can keep handing work to.
For teams with a steady flow of design work: website updates and new pages, campaign landing pages, decks and reports, social and marketing assets. Monthly, or project by project as things come up. Either way you are not briefing someone new every time.
Clients on ongoing support also use me for video edits and motion graphics.
04 Selected work
Work samples, and a portfolio you can browse.
A lot of client work sits behind confidentiality, so I send the projects closest to what you're planning. The branding, graphic design and presentation work is on Behance if you'd rather just look.
New sites and redesigns on WordPress, Webflow and custom front ends, including multi-language sites with hreflang architecture and regional restructures of larger WordPress estates.
Recurring market-insights publications for an M&A and physician practice management audience, designed as a reusable template system, alongside identity work, guidelines, presentations, logos and campaign assets.
Technical SEO and performance work on live sites: separating the issues worth money from the ones worth ignoring, then implementing them.
Branding, graphic design and presentations, on Behance.
Identity work, logos, report and deck design, campaign and social graphics. The visual design side of what I do, collected in one place.
Or ask for the samples that match your project.
Tell me what you're planning, a website, a rebrand, a pitch deck, a set of marketing materials, and I'll send the closest projects with the brief, what I did, and what changed.
05 The difference
Design and build in one place, so nothing gets lost between them.
On most projects the design is approved, then handed to someone who wasn't in any of the conversations behind it. What gets built is an interpretation. The same thing happens to a brand once the guidelines are delivered and other people start making decks with them.
- 01The build starts from a file instead of from the reasoning behind it.
- 02Details get quietly simplified because they are awkward to implement.
- 03Questions route through you before they can be answered.
- 04Two schedules, two invoices, and two readings of what was agreed.
- 05Performance and search structure become a phase after launch, if they happen at all.
- 01Layouts are designed knowing exactly how they will be built and maintained.
- 02Technical constraints surface while the design is still open, not after sign-off.
- 03Structure, speed, schema and search are part of the design work.
- 04The site that launches is the site that was approved.
- 05The reasoning behind the site is still available when it needs its next set of pages.
Fewer handoffs, fewer translations, and a website, brand and deck that still look like the same company.
06 In their words
What the people who hired me say.
All public and verified on LinkedIn: marketing leads, a Chief Experience Officer, a Managing Partner and an agency founder, on website, branding and graphic design work.
"I've hired Riddhesh for three website projects. His pricing is fair, his English is perfect, and he responds quickly. He suggests ways to save time and money and improve results. I would and will hire him again."
AD"I've worked with Riddhesh for more than six months, and he consistently shows great thoughtfulness and skill. He delivers above and beyond what I ask, communicates well, and can be relied on to solve problems creatively. An invaluable asset to my team."
SF"In summary, Riddhesh is awesome. Does he deliver when promised? Every time. Does he act consultatively with ideas instead of just being an order taker? Yes. I appreciate all he does."
MP"Very concise and to the point. He understood our needs quickly and delivered a very high quality product, then made it easy to hand over so we could maintain it ourselves. I'll surely work with him again."
BB"I can't recommend Riddhesh enough. Extremely responsive, professional, and genuinely talented. I've worked with him on websites, graphic design, and logos, and he delivers the highest quality every time. A true pleasure to work with."
AC"Smart, reliable, and endlessly creative. A rare blend of strategic thinking and hands-on execution. He solves complex problems and makes things happen, always with grace. Highly recommend."
LK
07 About
A designer who can cover the website and the brand around it.
I work with marketing leads and founders at B2B and professional-services companies: healthcare and healthcare-adjacent services, financial and M&A advisory, consulting, technical services. They own how the company looks and explains itself, and there is nobody in-house to make it.
I started in graphic design and brand work, then learned to build websites because too many good decisions were disappearing between the design and the finished site. Both sides still run together: identity, collateral and presentation design on one hand, website and UI design plus the front-end build on the other. Some projects run white-label through small marketing, PR and consulting agencies.
How we work together is up to you. Some clients hire me for one thing: a website, a rebrand, a pitch deck. Others keep me on as the designer their team hands work to. Scope and cost are agreed before anything starts, and if something is better handled another way, I'll say so.
Most of good design is consistency. That is easier when the website, the brand and the deck all come from the same place.
Agreed in writing before anything starts.
Nothing gets designed that can't be built or reused later.
One project, several, or ongoing support. Your call.
Files, templates and documentation are yours.
08 How projects run
Simple to start, clear all the way through.
How a project usually runs, whether it's a website, a brand, or a set of marketing materials.
Conversation
What the business does, who it sells to, what you need designed, and what's in the way. Usually one call.
Scope
What's included, how long it takes and what it costs, in writing. If the work is continuous, we set up a monthly arrangement instead.
Design
Structure and direction first, then the detail. You see it at the points where your opinion changes something, rather than at the end.
Build or produce
Websites get built from the design, not reinterpreted from it. Brand and collateral work arrives as files and templates your team can actually use.
Launch, then whatever's next
Checked, delivered and handed over with documentation. From there your team takes it on, or I stay available for the next piece of design work.
09 Questions
Questions clients usually ask.
B2B and professional-services companies with no designer in-house, usually with a marketing lead or founder as my main contact. Most of my work sits in healthcare and healthcare-adjacent services, financial and M&A advisory, consulting and technical services. I also work white-label for small marketing, PR and consulting agencies.
Both. Design and front-end build run as one process, so the site that launches is the site that was approved, and technical decisions get made while the design is still open to change.
WordPress mainly, also Webflow and custom front-end builds. The decision is based on what the site has to do and who has to maintain it, not on a default.
Yes. Redesigns and platform migrations are a large part of the work, including multi-language sites, hreflang architecture, and regional restructures of larger WordPress estates.
Yes. If you have guidelines, I work inside them. If the brand needs tightening to hold up online, I'll say so and quote it separately, or build the identity from scratch if that's what you want.
Defined projects are quoted at a fixed price for an agreed scope, so you know the number upfront. If the design work is continuous, a monthly arrangement is usually simpler. We use whichever suits you rather than a fixed package.
It depends on the number of pages, how much content already exists, and how many people have to approve it. You get a timeline with the scope, before the project starts, and I check in at the points that matter so the end is never a surprise.
Your team can take it over, the handover is documented and several clients run their own sites, or I stay available for updates, new pages, landing pages and the marketing design around the site. Most clients keep me on in some form.
That's the usual arrangement. I fit around whatever review and approval process already exists, and can work as an extra pair of hands on the design side for as long as it's useful. Some projects run white-label through agencies.
Brand and visual identity, logos and guidelines, graphic design, marketing collateral, social and campaign assets, reports, presentations and pitch decks. Plenty of clients come to me for these with no website involved at all.
Not ready to start something?
Send me your current website or brand materials and I'll tell you what I'd change and what I'd do first. A straight answer, not a pitch.
10 Get in touch
Tell me what you're working on.
A website, a rebrand, a pitch deck, a pile of marketing material, or design help you need regularly. Say what you need and I'll tell you how I'd approach it, what it takes and what it costs.
Message received.
Thanks for getting in touch. I'll come back to you within one business day.
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